Designing Through the Senses: Touch.
Maybelline Jerez Maybelline Jerez

Designing Through the Senses: Touch.

How tactile moments strengthen memory in intimate events.

Most event strategy focuses on what guests will see and hear. Some teams plan for taste.

Touch is often the missing layer,  and in intimate experiential marketing, that matters.

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How Sound Shapes Guest Emotions at Intimate Events
Maybelline Jerez Maybelline Jerez

How Sound Shapes Guest Emotions at Intimate Events

A few months ago, I walked into the opening of a new wellness clinic in Miami. The space was beautifully designed, with serene colors and soft lighting; every detail was carefully chosen to convey calm. But then the music hit: a live DJ playing high-energy house beats. It was stylish, yes, but it clashed with the brand’s promise of wellness.

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Designing Connection in the Quiet Season.
Maybelline Jerez Maybelline Jerez

Designing Connection in the Quiet Season.

Imagine a law firm or real estate group hosting a 30-person evening at a local venue. The theme? A curated olive oil tasting, paired with seasonal bites and warm conversation.

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Case Study: Soft Opening Mock Event for a Boutique Yoga Studio
Maybelline Jerez Maybelline Jerez

Case Study: Soft Opening Mock Event for a Boutique Yoga Studio

This mock event was designed to reimagine the traditional store opening through the lens of intentionality, calm, and a curated brand experience. Set within a boutique yoga studio, the soft opening brought together community members, local entrepreneurs, influencers, and aligned wellness brands to preview the space and experience its values firsthand.

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