Project Type: Mock Event Design
Theme: An Evening of Intentional Connection
Event Format: Soft Opening Boutique Yoga Studio
Date/Time: Wednesday, 5:00 PM – 8:00 PM
Guest Count: 50 Guests

Overview

This mock event was designed to reimagine the traditional store opening through the lens of intentionality, calm, and a curated brand experience. Set within a boutique yoga studio, the soft opening brought together community members, local entrepreneurs, influencers, and aligned wellness brands to preview the space and experience its values firsthand.

The concept was anchored in connection, sensory engagement, and a grounded, minimalist aesthetic inspired by natural textures and terracotta tones.

Warm terracotta yoga studio mockup with floor cushions, natural rugs, and ceramic accents—designed for a soft opening event focused on connection and calm.

Objectives

Position the yoga studio as a destination for meaningful wellness experiences.
Showcase the brand’s values through curated spatial design and sensory details.
Create a compelling visual asset for portfolio, social, and marketing use.

Aesthetic Direction

Color Palette: Terracotta, clay pinks, ivory, oat, soft neutrals (inspired by the yoga studio's current design aesthetic).
Textures: Linen, woven rugs, velvet cushions, ceramic vases, raw wood accents.
Floral Elements:

Entrance: Low, wide floral installation with rust dahlias and blush roses.
Bathrooms: Bud vases with jasmine or eucalyptus.

Lighting: Natural evening light, warm pendant fixtures.

View Moodboard on Pinterest.

Elegant floral arrangement in a minimalist cream ceramic vase, featuring blush-toned roses, delicate white blooms, and soft peach and ivory flowers—styled as part of a curated mock event for a boutique yoga studio soft opening. — Soft, intentional florals designed to reflect the calm elegance of the studio’s brand.

Event Layout & Flow

Welcome Area:

Personalized greetings at the entrance.
Jasmine incense to set the tone.
Branded mocktails served on arrival.
Printed event flow displayed near check-in.
Floral arrangement in the check-in area.
Staffing: 1 host.

Main Studio (Room 1):

Lounge-style seating with layered pillows and floor rugs.
Healthy small bites from a local business.
Branded mocktail bar.
10-minute welcome speech at 6:00 PM.
Soft background playlist.
Staffing: 1 bartender, 2 servers.

Room 2: Breathwork & Meditation:

Two 20-minute guided sessions (5:30 PM & 6:30 PM).
Set up with mats, bolsters, and ambient sound.
Staffed by 1 breathwork facilitator.

Room 3: Mobility & Sound Bath:

Two 20-minute stretch & sound bath sessions (6:00 PM & 7:00 PM).
Soft props, mats, bowls, and lighting.
Staffed by 1 instructor.

A serene, design-forward space prepared for immersive, movement-based wellness sessions.

Closing Experience:

Guests received gift bags with:

Handwritten thank-you notes.
Printed class schedule + pricing.
Branded wellness item (e.g., oil roller, palo santo, or mini towel).

Content & Marketing Strategy

Photography focused on key moments: mocktails, welcome experience, florals, and class highlights.
IG carousel featuring event breakdown, visuals, and guest flow.
Reels and story clips for behind-the-scenes engagement.
Newsletter feature sent the following week.

Outcome

This mock event was both a creative showcase and a strategic marketing tool. It captured the essence of the studio’s brand, highlighted Vita Curated’s design approach, and demonstrated the power of intentional event planning.

When to Host an Event Like This

This style of soft opening is ideal for businesses in their pre-launch phase, after a rebrand, or when introducing new services. It's designed for founders who want to create intentional brand moments that build trust and deepen community connection, without the noise of a traditional grand opening.

Case Study: Soft Opening Mock Event for a Boutique Yoga Studio